Yolanda is a sustainable jewelry brand for the person who appreciates art, aesthetics, design, detail, quality, texture, and color. In 2022, Yolanda is founded by Cherise Chen, who graduated from the University of the Arts, London. She focuses on the fashion industry for more than 10 years. Cherise doesn't like feeling stuck choosing between fast fashion and luxury brands, so she sought to provide affordable jewelry, female ethos, and meticulously designed, quality pieces. She desires to build a brand that fosters women self-love and confidence while fitting effortlessly into their daily lives.